What is Digital marketing strategy?

A digital marketing strategy is a set of planned actions performed online to reach specific business goals. In simple terms, this means performing consistent actions at the right time via the most suitable online channels to increase revenue and improve relationships with your audience.

The complexity of a digital marketing strategy primarily depends on the size of your business and your long-term goal. If you have just launched your business, you may only need to make a few simple steps using one or two digital channels.

How to Create a Digital Marketing Strategy?

1.   Research and define your goals

2.  Collect data about your audience

3.  Generate leads

4.   Nurture leads

5.  Take care of returning clients and advocates

6.  Set up marketing automation

Step 1: Research and define your goals

First of all, ask yourself if it’s possible to optimize your existing content to rank higher on Google. Here’s what you can do with it if we focus on SEO strategy:

• Structure your content according to Google’s algorithm to rank higher;
• Reduce the weight of your images to make your page load faster;
• Get linked by relevant and authoritative websites to signal that you have a good reputation.

Then try to compare your content against the competitors’. Perhaps they’ve covered relevant topics that you didn’t think existed. With the help of tools like Ahrefs or Moz, you can analyze which of your competitors’ pages rank in the top 10 for specific keywords and use these insights to cover these topics yourself.

Perhaps your observations will tell you to share more video content or add more customer feedback throughout your pages.

By the way, It’s okay to ask people to share their feelings about your brand and what they’d like to see changed in your mutual relationship. Yes, you won’t have a 100% response rate, but chances are you will get a lot of fresh insights to use in your digital marketing strategy.

Importantly, be sure to choose digital marketing channels that best fit your business. Don’t work with too many channels from the very start, but gradually implement one channel after another only when necessary.

Step 2: Collect data about your audience

The second thing you should think about is the target audience for your product or service.

You can start by gathering subscribers with the help of SendPulse’s free subscription forms. This form allows you to get users' email addresses, names, phone numbers, and other personal information for further communication. Create multichannel forms by adding links to your messengers. Here’s the layout of our intuitive subscription form builder:

You can also collect subscribers using highly targeted display advertising with Google Ads. This service allows you to display relevant ads based on the user’s search history, which is called retargeting.

Below is an example of such an ad, it is displayed because the user previously searched for copywriting courses on Google.