Digital Marketing Strategy Structure

 

Digital marketing strategy


Improve your Digital marketing strategy with our  page

Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.


How to structure a digital marketing strategy?

We believe that an omnichannel marketing strategy is essential for marketers to take advantage of the growing digital marketing opportunities for acquiring and retaining customers - so you can win more sales. Our digital marketing framework for growth, the RACE growth system, helps you structure your digital marketing plan around your customers.

As you can see via the marketing funnel below, building an effective digital marketing strategy requires these 5 steps which nurture the customer through their experiences of your business while influencing their decision-making process and lifetime value.
The RACE Framework is a streamlined, practical, marketing framework that can be scaled up or down according to your business goals.







Comments

Post a Comment

Popular posts from this blog

What is Digital marketing strategy

Image
 What is Digital marketing strategy? A digital marketing strategy is a set of planned actions performed online to reach specific business goals. In simple terms, this means performing consistent actions at the right time via the most suitable online channels to increase revenue and improve relationships with your audience. The complexity of a digital marketing strategy primarily depends on the size of your business and your long-term goal. If you have just launched your business, you may only need to make a few simple steps using one or two digital channels. How to Create a Digital Marketing Strategy? 1.    Research and define your goals 2.   Collect data about your audience 3.   Generate leads 4.    Nurture leads 5.   Take care of returning clients and advocates 6.  Set up marketing automation Step 1: Research and define your goals First of all, ask yourself if it’s possible to optimize your existing content to rank higher on ...
Read more