What is Digital marketing strategy

What is Digital marketing strategy? A digital marketing strategy is a set of planned actions performed online to reach specific business goals. In simple terms, this means performing consistent actions at the right time via the most suitable online channels to increase revenue and improve relationships with your audience. The complexity of a digital marketing strategy primarily depends on the size of your business and your long-term goal. If you have just launched your business, you may only need to make a few simple steps using one or two digital channels. How to Create a Digital Marketing Strategy? 1. Research and define your goals 2. Collect data about your audience 3. Generate leads 4. Nurture leads 5. Take care of returning clients and advocates 6. Set up marketing automation Step 1: Research and define your goals First of all, ask yourself if it’s possible to optimize your existing content to rank higher on ...